Max & Moritz Wines by The WineStore

Inspired by Wilhelm Busch's rascals, here are the matching wines: The Max & Moritz collection from Germany delights with cheeky, certified organic cuvées that are simply fun. A bestseller!

Wine guide

Max & Moritz: Cheeky Wines, Serious Pleasure

The Project & Origin

Inspired by Wilhelm Busch's famous story of two naughty boys, Max & Moritz is a unique wine project by The WineStore, originating in the heart of Munich. These wines are inextricably linked to the famous Viktualienmarkt, where they quickly became a favourite by the glass. Rather than coming from a single winery, they represent the best of selected German wine regions. The focus is clearly on accessibility, drinking pleasure, and quality, which is also reflected in the wines' consistent organic certification. Max & Moritz stands for uncomplicated yet characterful enjoyment – a modern, fun, and delicious interpretation of German wine culture.

Wine Lines in the Assortment

The heart of the collection are the two "Pranks" ("Streiche"). The "1. Streich" (1st Prank) is a fresh, juicy white wine cuvée, often featuring grape varieties like Grauburgunder, perfect for social gatherings. It is accompanied by the "2. Streich" (2nd Prank), an elegant rosé cuvée that delights with its lightness and fruitiness. Both wines are certified organic and are absolute crowd-pleasers and bestsellers. For red wine lovers, there is "Uncle Grey," a Merlot-based cuvée that impresses with soft tannins and ripe fruit. Many of the wines are also available in impressive magnum bottles – ideal for parties and larger groups. To match, you can also find the original Max & Moritz wine glasses for the perfect enjoyment.

Food Pairing

The Max & Moritz wines are wonderfully versatile food companions. The white wine "1. Streich" pairs excellently with light appetizers, salads, fish, or simply as an aperitif on the patio. The "2. Streich" rosé is the ideal partner for summer dishes, grilled vegetables, pasta, or Mediterranean cuisine. The red wine "Uncle Grey" harmonizes perfectly with heartier dishes such as red meat, stews, or a cheese platter. Their uncomplicated nature also makes them perfect wines to be enjoyed on their own.

Price Range

The wines in the Max & Moritz collection offer excellent value for money and are available from around €13 per bottle.

Frequently asked questions

Where do the Max & Moritz wines come from?

Max & Moritz is a German wine project by The WineStore, inspired by and closely linked to the Viktualienmarkt in Munich. The grapes come from selected German wine-growing regions.

What are the typical wines from Max & Moritz?

The signature wines are the two certified organic bestselling cuvées: The "1. Streich" (1st Prank) as a fresh white wine (often with Grauburgunder) and the "2. Streich" (2nd Prank) as a fruity rosé. The series is complemented by the red wine "Uncle Grey".

What food do the wines pair with?

The white wine "1. Streich" pairs with light dishes like salad and fish. The rosé "2. Streich" is ideal for summer cuisine and pasta. The red "Uncle Grey" accompanies hearty meat dishes and cheese.

How long can I store the wines?

These wines are designed for early enjoyment and are best consumed within 1-3 years of the vintage to fully appreciate their freshness. Magnums have slightly longer ageing potential.

How does shipping work at The WineStore?

We ship throughout Europe. DE: €6.90 (free from €120) in 1-3 days. EU: €6.90–€11.90 (free from €150) in 2-5 days. UK: €11.90 (free from €150). CH/LI/MT/MC: €18.90 (free from €200).